Thursday , August 6 2020

MBA in marketing

MBA in marketing

In recent years marketing has almost become a science, under the watchful eyes of statisticians working at top business schools. Meanwhile, sophisticated analytical techniques have allowed customer segmentation to be taken to new degrees of precision.

The emergence of marketing and marketing analytics has seen business schools weigh heavily such skills’ importance to future business leaders. There is growth of the internet and the collation of databases containing detailed customer profiles. These have only served to heighten the value and sophistication of marketing tools for achieving competitive advantage. Business schools have looked to build on this competitive advantage through offering courses. The students are provided an increase in the amount and variety of marketing focused courses. And also electives as part of their MBA programs.

Available Options: If you are an MBA student or an aspiring one, you can do specialization in a number of areas like finance, Human resource etc. If you are creative and have interest in the trends of the world then you might want to consider a career in marketing. Marketing is a specialization where you work on to promote the company’s product and build its brand.

What does Marketing Includes: MBA in marketing educates the candidates by emphasizing on marketing and the field related to it like advertising, consumer behavior, promotion and sales of goods and services, as well as management consulting.  MBA in marketing helps candidates in learning to organize, motivate, and compensate the sales team of any organization. MBA in marketing helps you to segregate market audience and devise marketing strategy according to their preferences. Once you are an expert in marketing you can provide the management of an organization with solutions. For example solutions related to budgeting, researching and dealing with public relations.

Requirements: In order to pursue MBA in marketing, you must have the graduation in any stream. There is no separate Test for MBA marketing- you need to take any general MBA entrance examination like CAT, MAT, CMAT etc.  Almost all MBA colleges provide specialization in MBA. Some of the top MBA colleges for Marketing are Indian Institute of Management (IIMs), Indian School of Business (ISB), SP Jain Institute of Management & research etc.

Importance of Marketing in an Organization: Marketing is an integral part of any organization as it involves the advertising and branding of that company. With an MBA in marketing, you can work in a number of niche fields. If you enjoy statistics and gathering data, market research might be a good field for you. You could also join an advertising or branding team, where you’ll work to build buzz for your company.

Marketing the “Balanced Course”: Marketing is often seen as the best of both worlds to students who want to work in business, but who also want some creativity in a job. Marketing also requires strong communication skills, an ability to work with other people as part of a team.

Demand for Marketing Professionals: MBA marketing professionals are always in great demand in all industrial sectors because of increase in competition in marketing products and services. They are sure to enjoy excellent career growth in this highly competitive world.

Some of the Top MBA in Marketing Colleges are:

  • Faculty of Management Studies (FMS), DU
  • ICFAI Business School, Hyderabad
  • Christ University, Bangalore
  • Symbiosis Institute of Management Studies, Pune
  • SRM Business School, Lucknow

MBA in Marketing: Career Prospects

Human Civilization, since time immemorial, has practiced some form of Trade and Commerce. Present society is more economy driven than ever. In such scenarios, all companies require skillful marketers. Hence there is an increase in the demand for MBA graduates with a specialization in Marketing. With the rapid growth of FMCG (Fast Moving Consumer Goods) sector in India, there is all the more demand for Graduates with a specialization in Marketing.

An MBA Graduate with Specialization in Marketing can be assigned any of the following roles in an organization:

  • Marketing Manager
  • Business Development Manager
  • Area Sales Manager
  • Business Development Executive
  • Regional Sales Manager
  • Brand Manager
  • Market Research Analyst
  • Media Planning


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